The homeowner’s insurance had already paid for the new roof. The homeowner chose to pay for more: upgraded accessories, including what Right Price Roofing and Construction’s operating partner calls “lifetime boots,” and Malarkey’s Emerald Pro warranty. That warranty adds an extended 20-year workmanship warranty to a limited 50-year warranty on the products used.
The company runs on that mix of insurance claim and owner’s choice. Right Price is a roofing and remodeling outfit in Katy, Texas, that Art Price started in 2024. The operating partner says about 80 percent of the work is residential and the rest commercial. The company also does interior and exterior remodels and build-ons. Its website lists service areas around Greater Houston, including Cinco Ranch, Cypress, Sugar Land, Missouri City, Pearland and Richmond.
The more unusual part is where the two people running it learned to manage a crew. Price’s partner has known him for close to 40 years. “Strangely enough, we both were chefs for corporate companies,” the partner says. Both ran large kitchens. “I only managed a team of 30, but Art managed a team of 100, cooks, dishwashers, porters.”
The partner credits that experience for how the company runs. “I think that background helped us organize and know what has to be done through process and procedure, and having that as a backbone for us, I think helps us in this industry as well,” the partner says.
The kitchen vocabulary came along too. Price is the owner, lead inspector and head project manager, and he deals face to face with homeowners, property managers and facilities and maintenance staff. “He’s front of the house, I’m back of the house,” the partner says. The back of the house covers operations, administration and estimating.
The partner says the company is best known as an advocate for homeowners who file insurance claims. Insurers often turn those claims down “right out the gate,” the partner says. “We provide the proper documentation, photographic reports, storm date evidence, etc., to get them to take a second look.” Once an insurer does, it usually pays to replace the roof, according to the partner.
Sometimes the second look takes a long time. One customer wrote in a Google review that Price guided the customer through a storm-damage claim and then through contesting the denials that followed. It took almost nine months, several reinspections, a public adjuster and finally an arbitrator, and the insurer ended up acknowledging far more than it first had, the customer wrote. The job included a new roof and underlayment, rotten wood replaced, added soffit vents and a new carport.
The partner calls the company’s approach “full disclosure” and describes most of it as education. Each estimate includes a scope-of-work summary with photos. The goal is to keep the homeowner informed “from the initial inspection to the final closeout report.” That extends to materials. “We use Malarkey and we stand by that. That’s probably our daily driver when it comes to roof shingles,” the partner says, and the company walks customers through the product so they know what they are getting.
The operation is small. The partner describes two or three people handling sales, with crews doing the roofs. The company is insured and bonded. It also keeps written training manuals for its people, covering the residential retail process, the insurance process, commercial roofing, inspections, siding and gutters. After that, trainees learn in the field. “It’s getting out there, shadowing, and making sure that they’re ready to fly on their own,” the partner says.
For now, the plan is to grow. “We want to build out a good, solid team, we want to build a good, solid reputation within our community and surrounding communities,” the partner says. Eventually, the owners expect to sell.
On one point, the partner allows no wiggle room. “Whether it’s an inspection or a contract signing or a roof build, we’re there,” the partner says. “It’s our job to be there, to be reliable, to be resourceful, and make it happen. If we’re not doing that, we’re not in business.”