The Independent Business Journal

Roofing & Exteriors

Premier Roofing Experts counts attic ventilation as part of the roof

A Houston roofer who grew up in the trade says a new roof only lasts as long as the attic beneath it lets it.

Aerial view of a house mid-reroof, with old shingles torn off in patches, bare decking exposed and a ladder against the eave
Photo: Premier Roofing Experts

“You can have a brand-new roof,” the owner of Premier Roofing Experts says. If the attic isn’t ventilated properly, the owner says, it still won’t last as long as it should.

It is the thing the owner thinks homeowners miss, or never get told about. Shingles get the attention. The attic gets overlooked, and the heat that builds up there can shorten the life of a roof that was otherwise put on right.

The company is an Attic Breeze Pro Advantage certified installer, and the owner is quick to separate that from an ordinary installer’s credential. It is a program, the owner says, that installers have to be tested on to prove they know the products. Attic Breeze makes solar-powered attic fans. The owner says they help circulate the air up there and can bring down what a household spends running the air conditioning. Getting ventilation right, in the owner’s telling, means paying attention to the whole system: “the correct exhaust, intake, all that stuff.”

Drone view of a newly shingled roof with several ridges and roof vents on a two-story house
A finished shingle roof on a two-story home, seen from above, with vent pipes visible along the ridges.

Premier Roofing Experts is a family-run company, and its owner came to it by an old route. “I grew up doing roofing,” the owner says. The owner’s father worked in the trade, and the owner spent years as a contractor for other roofing companies before deciding to start one.

The owner handles the business side of the company, and the crews who run the jobs share a background. The team is family oriented and grew up in the trade together, the owner says. “So we all have that embedded into us.”

The company repairs and replaces roofs across the Houston area and will travel about two hours from the city for work. About 70 percent of what it does is residential, and residential roofing is what the owner wants the company known for. According to its website, the crews also inspect for hail and wind damage, photograph that damage for insurance claims, fabricate custom gutters and work on commercial flat roofs. The company says it installs roofing systems from GAF, TAMKO and Owens Corning.

Two-story house at night outlined in white lights, with nutcracker figures and a nativity scene on the lawn
A home at night with white lights along its rooflines and holiday figures on the lawn.

There is one sideline a reader might not expect from a roofer. The website advertises Christmas light installation for homes and businesses, with design, installation, maintenance, takedown and storage handled by the same team. The site pitches the company’s roofing background as a practical starting point, since the roof and exterior deserve attention alongside the decorations.


What the owner wants the company to be is simple enough. “Just the most reliable roofing company,” the owner says. In practice that means telling people when plans change, and the owner traces the habit to home. “My parents always taught me well that if there’s ever something to change that might affect somebody else, you got to always let them know,” the owner says.

That rule covers a crew running late as much as anything else. When anything changes with the schedule, the owner says, the company texts or emails the customer right away.

Customers have picked up on the same things. One wrote in a Google review that the work was always done on time. Another wrote that insurance claims are not easy to deal with, but that the company’s representative made the process seem easy.

The owner’s other standard is about what to recommend. Plenty of roofers, the owner says, default to telling a homeowner to replace the whole roof. Premier lays out choices instead. “We give you options, our best opinion on what you should do for your home,” the owner says. “We don’t want to do your roof just for the money. We want to genuinely help you.”

The owner puts the goal in plain terms. The company wants people living in a safe house, the owner says, not under a roof that might come down on them later.

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