“We specialize in concrete restoration,” says Jason, the owner of Diamond Shine Epoxy Flooring & Concrete Resurfacing in Noblesville.
That emphasis shows in how the company lays out a job. Its process runs six steps from consultation to final walkthrough, and the coating does not go down until step four. First comes diamond grinding, which the company says is 95 percent dust-free, to give the new floor something to bond to. Then cracks, joints and uneven spots are repaired and leveled. Only after that does the flooring system go in, followed by a topcoat that can be made UV-stable, non-skid and chemical-resistant.
Much of that work is done by the owner. Jason has employees, but he describes himself as a tradesman first. “Experience, knowledge, and I’m the actual installer, not just a salesman,” he says. He does not set himself above the crew. “I’m no greater than any of my employees,” he says. “I work just as hard as they do.”
The floors vary widely. Diamond Shine takes commercial, residential and industrial jobs, and if Jason could choose what the company is known for, he says, it would be the commercial and industrial work. The company lists warehouses, manufacturing floors and hangars alongside restaurants, dental offices and home garages. It installs epoxy, polyaspartic and polyurethane systems, in finishes from flake and quartz to metallic swirl, and lays polymerized overlays over damaged concrete. Its service area covers Indiana, Ohio, Illinois and Kentucky.
Jason traces his approach to how he was raised. “That’s how I grew up, and that’s how I was taught,” he says. “You do what you say you’re going to do, and that’s it, even if it costs you money and it costs you a little extra time. If you say you’re going to do it, do it.”
He says the company does exactly what it promises, “and sometimes we do a little more.” Many customers come back. Property management companies are among the repeat clients who keep him busy, and one customer who has hired Jason several times over five years praises him on the company’s site as polite, punctual and easy to reach.
He says he has been in business for 25 years. How it began is simple enough. “I got started basically just one floor at a time,” he says.