Jackson Linsmeier first came across pressure washing on TikTok. He was a college sophomore, and he wanted some extra money. “I saw it online on TikTok and decided to just pursue it as a side gig,” he says.
The side gig went well enough that he came back to it the next year, and the year after that. “And then I just kept rolling with it,” he says. He is out of college now, and Diamond Pressure Washing, which works out of Brookfield, is his full-time job.
The houses and patios that carried those first years are still a big part of the work, and he would like the company known for residential and commercial jobs alike. But he knows which way he is leaning. “I would like to move more of my stuff towards the commercial space,” he says.
The company already takes on commercial buildings, apartment complexes and condos, and those jobs come in a different size. A manager of a luxury apartment building in Brookfield hired the crew to wash its three underground garages, and wrote afterward that each garage was a full eight-hour day of hard work.
On the residential side, the method depends on the surface. Siding gets soft washing, which pairs low-pressure water with cleaning solutions to lift dirt, algae, mold and mildew. Concrete driveways and patios get the higher pressure. Exterior windows are on the list, too.
Linsmeier talks about the work with some caution. “We’re very delicate with what we do,” he says. “We know that there’s risk involved in pressure washing, and we want to make sure that we’re doing an outstanding job.”
Part of that is keeping the customer in the loop while the crew works. “We’re in constant communication with the clients, and so we’re always just checking in with them to see how they feel,” he says. The same goes before a job is booked. “We’re very fast to answer the phone, to get a quote and to schedule you for a job,” he says.
He has added employees each year, and he has not stepped back from the work itself. He leads by example, he says, and he is on site checking the work as it gets done.
The company’s list of service areas runs through Waukesha County and the Milwaukee suburbs, from Oconomowoc to Oak Creek. Linsmeier draws the map wider than that. “Right now the scope of work is northern Illinois to anywhere in Wisconsin,” he says.