Tim White has a short definition of integrity, and it suits a roofer: “doing the right thing when nobody’s looking.”
On a finished roof, most of the work is out of sight. The decking, the underlayment and the flashing at the valleys sit under the shingles, and a homeowner standing in the yard has no way to check any of it. White owns Redemption Roofing & Construction Co, a veteran-owned company based in Blue Springs that works across the Kansas City area. He holds his crews to that standard by going first. “Always lead by example,” he says.
The company’s own account of a replacement puts the hidden parts on the schedule. Someone inspects the roof and explains what it needs before a quote is written. The old roofing comes off, and the decking is checked for rot and soft spots before new underlayment, flashing and ridge work go down.
One homeowner’s job shows what that looks like in practice. Along with the new roof, the crew replaced bad sections of plywood and put in intake vents to help cool the attic, the homeowner later wrote. None of it shows from the street.
The work is mainly residential. White’s crews install architectural shingles, metal, tile and luxury roofs, and he describes the range as a little bit of everything. The company also does siding, replacement windows, doors, gutters and exterior painting, on homes from Blue Springs and Lee’s Summit north to Liberty and Smithville and west into Overland Park, Olathe and Mission Hills.
White calls himself an 18-year veteran, and he traces his idea of reliability to the service. It taught him, he says, to take care of every person and to put himself second. He works with a lot of first responders and with people who served in the military themselves, and he calls integrity a big thing for him and for the company.
He is specific about how he wants a customer to feel. “I want to work with each individual homeowner and give them something they need and something they want,” he says, “but certainly not treat them just like another invoice.”
Redemption is a family business. White had worked in roofing before he decided to go out on his own, and he started the company with his father, who runs the books.
The company describes the end of a job in plain terms. The crew picks up the debris, the stray nails and the leftover material. Then someone walks the finished roof with the homeowner and answers whatever questions are left before the crew packs up.