Jimmy keeps his pitch short. “We tell people we’re going to show up on time with a smile and do what we say we’re going to do,” he says.
He has been making some version of that promise since 2020. “I grew up in the flooring industry and went out on my own in 2020,” he says. He is the sole owner of Liberty Flooring Solutions and has employees. The showroom is on Old Monroe Road in Matthews, but much of the work starts at the customer’s house.
That shop-at-home model sets the company apart. According to its website, a customer begins with a phone consultation in which the staff narrows the choices. Then someone brings samples to the front door, so the customer can judge them in the room where the floor will go. The showroom is open weekdays from 9:30 a.m. to 5 p.m. and on Saturdays by appointment, and the company lists Charlotte as its service area.
Speed is the other half of the offer. “One of the things that we do different than anybody else is we guarantee next day in-home consultations and we’re never more than two weeks out on our schedule,” Jimmy says. What he would like the company to be known for comes down to four words: “Doing excellent work quickly.”
Part of how the company keeps that pace is software it built itself. Liberty has been developing its own operating system, Liberty OS, which uses AI and other technology to streamline estimating, scheduling and customer communication. Jimmy sees it as one of the things that sets Liberty apart from traditional flooring companies.
Most of the work is in homes. “We do some commercial, but we’re retail residential,” he says. Much of it comes through Realtors who are getting houses ready to go on the market, and the company has made a significant investment in those relationships, with educational presentations, lunch-and-learns and programs built for Realtors’ clients.
One of those programs is the company’s Seller Solutions Program, which lets homeowners update their flooring before they list their home with as little as $100 down. Jimmy says it has become a big part of how Liberty supports Realtors and the people selling with them.
One customer described a tight deadline in a Google review. The family had bought a house with mismatched stained hardwood on half the downstairs and carpet on the stairs and second floor. They wanted hardwood throughout, the existing floors refinished, and new balusters, posts and treads on the stairs, all within about two weeks before move-in day. After comparing eight quotes from local hardwood companies, the customer wrote, they chose Jimmy and his team because they felt most comfortable with them during the quoting process.
Jimmy says the work comes down to small things. “Pay attention to details,” he says. “We hold the client’s hand from the start of the project through the completion of it.” He does not claim a perfect record, but he says the company gets it right the first time on the vast majority of jobs. For the rest, he says, “You’re not chasing us down to do it right. We come back and we fix issues.”
Another customer wrote that they had yet to find a spot the installers missed, not in any closet or corner.
The name reflects how he sees the work. “We named the company Liberty Flooring Solutions because we believe in American excellence, freedom, and doing the best that we can for everybody that we encounter,” he says. The company’s website calls it a pro-America, pro-freedom, family-owned business, and Jimmy puts it in similar terms. “We’re family-owned and we live by family values,” he says.
He is building the company for the long term. Jimmy says Liberty is committed to steady growth, and he wants to take the business “to the point where we’re known as the premier flooring solutions company in Charlotte.”
For now, he spends much of his talk on the people who do the work. He says the company is very close with its entire team. “We go to their weddings, their kids’ birthdays,” he says.
“That is one of the most fun parts of it,” he says.